How can you promote your business on social media handles?
Every platform is not fit for every business. If you are a travel blogger, you might choose Instagram or Pinterest whereas if you are a B2B business, you will leverage LinkedIn. With so many small and big social media platforms available, you need to know where to put the most content to target the right audience.
Growing a business online can be a daunting task. If you are missing out on a social profile, you are missing out on the 70% of people who say that if a brand does not exist on social media, they cannot trust it. You might be thinking that when there were no social media, then too many businesses thrived. That is true. But when you are in an age when almost everyone from age as low as 13 is on social media, you need to be on such platforms to target them.
Not just kids, their parents too are present on some or other kind of social media platforms. Also, there are so many businesses present today that you need to stand out to gain traction. So how do you promote your business on social media so that you stand out? Here’s how.
Choose Right Platform
Every platform is not fit for every business. If you are a travel blogger, you might choose Instagram or Pinterest whereas if you are a B2B business, you will leverage LinkedIn. With so many small and big social media platforms available, you need to know where to put the most content to target the right audience. Some of the most famous platforms are:
Do you want to be on all? No. You need to know what platforms will work the best for your business and choose that correctly. One wrong platform might result in expenses that may turn to loss.
Understand Algorithm To Curate Content
Each and every platform has its own back end and own ways of promoting and sharing content. Instagram might favor video content but Quora still has much focus on core content. You need to understand which platform works best for what and create content planning around that. When you understand the basics of any algorithm, you can easily focus on content that works best there. Hashtags for instance are becoming quite famous on Instagram and LinkedIn. This knowledge of algorithms helps and saves cost in the long run.
Plan & Schedule
To promote your business on social media, you need to plan what kind of content you will push. If you know the platform and have knowledge of algorithms, the next step is knowing what kind of content will work, what kind of content can be pushed, and the timings that will have the most reach for it. You as a layman might not know it, but a social media marketing agency knows this step and can work best here. You need to post the right thing at the right time to gain maximum out of social media. Right content scheduled at the wrong time will fail but average content at the right time might get viral.
Understand The Content That works
To be able to promote, you need to know the different types of content. A broad list of content styles are:
- Long format video content
- Motion Graphics
- Article reshares
- Content sharing
With emerging social media platforms, new forms of content are getting launched. Youtube recently sharted with short video content too. So you must always know what content will suit your business reputation, products, and marketing efforts.
Focus on Video Content
One of the most famous content that is working great are videos; both long and short. Be it reels on Instagram or youtube hack videos, with this content format you can easily reach millions. There are multiple businesses that got sensational overnight just because they share good video stuff. Video engages multiple senses altogether and has the capacity to hold the person with your content for a longer time.
#shotononeplus, #shotoniphone, etc. is an example of how brands promote their business on social media. This way, you not only showcase what you’ve got but instead have your customers talk about your product. That adds to the word of mouth which has an amazing impact on your business. Having a community on social media is one of the best ways to gain immense popularity on social media. Rope in influencers. Get them talking, add their community to yours and keep building the fandom.
Focus On Engagement
If your page and work are not engaging, people will never come to your page. They might never interact and that means that your business is not doing well over social media. Focus on having content that can engage. When social media marketing agencies create content, they focus on having engaging content around your business.
People don't like being told everything. Your focus should be provisioning different values over different platforms. For a B2C business, you might have entertaining reels around your product whereas use Linkedin to share real information and details. Have value and deliver it, and you will promote your business over social media.
Utilize Organic And Paid Marketing
You have options to have both organic and paid growth(advertising). All social media applications have both options and are free to use. With a mixture of both these methods, you can boost your business and help it reach people who are ideal potential customers for your business. Through these, you can promote your business easily.
All platforms provide you analytics related to the content you post, Learn from the stats and focus on what is working for your organization. Through analytics, you can actually track every ad spent and can see if a reel worked better than a post. Every social media marketing agency uses these to rightfully promote business.
Ready to boost your business via social media marketing?