Is LinkedIn a good marketing place for B2C companies ?

Imagine you own a business; a start-up or maybe a small local store. The problem after starting a business is not how to succeed, but how to find customers who will ultimately drive revenue and lead your business towards the goals you aim for.

In older times, the process of reaching potential clients was a tedious one. You had to keep a list of all companies and then call, message and repeat the process to finally land on one customer. Oh! The plight of the operations.

But now, the process is easy! While traditional cold calling is still one way, social media platforms have opened up new avenues for businesses using technology!

One of the platforms is Linkedin!

But, Why Should I Use Linkedin Marketing?

LinkedIn is a powerhouse of resources for those who know how to exploit it. As said, “The worth of a diamond is known by its true dealer, for others, it might just be a shining stone”. If you think that LinkedIn is just for job seekers, you are underestimating the power of this social media platform.

Through LinkedIn Marketing Solutions; both paid and organic, businesses have found new customers and made immense sales. Although it is the best platform for B2B companies, if you are a B2C organization, you too can leverage the platform and achieve your organizational objectives!

With more than 675 million users who belong to more than 200+ countries, this platform is a true goldmine for people looking for better leads, more exposure, brand awareness, and even career opportunities!

The ladder of your success needs some steps on your side to leverage LinkedIn for your business.

How Can B2C Leverage LinkedIn?

LinkedIn offers unique content from multiple professionals around the globe. But those professionals too have purchasing power and have homes and careers to run. These people too are at the end humans who are a part of the target audience. On the better end, you can target these people in a broader way by adding their positions and purchasing capacity based on these positions.

You can be part of multiple groups, personalized ads and can always share relevant content online from your own business pages too. With LinkedIn, you can even leverage your Key persons into promoting your business values and products/services.

You can leverage LinkedIn in marketing by:

• Creating content that engages
• Using business pages to deliver achievements
• The personal brand of key people
• Create discussions and deliver value
• Using Linkedin Audience Network
• Targeted and personalized ads

There are multiple B2C brands that have been doing great on Linkedin like Netflix, Yeti, Madewell, Spotify. Using LinkedIn you can drive multiple people to business- have clients, build relationships, hire top talents and get value-driven to business. You may or may not get direct conversions but if social media marketing is used wisely, you can have relationships and value that directly impact your bottom line.

Grab Captive Audience

So much amount is spent in marketing on only getting noticed by multiple people who then fall under categories of the target segment. Very rarely do people speak about LinkedIn here, but the truth is that you can easily get noticed by multiple people if your content can grab their attention. Without spending much, you can easily get noticed on Linkedin.

Professional Audience v/s Normal segment

A survey conducted by LinkedIn found out that while B2B businesses were doing great, multiple B2C businesses got higher revenue when compared to other social media platforms. The professional audience that you capture via Linkedin has more spending vision compared to the average customer.

Drive People Via Ads

The targeting section of LinkedIn offers a wide variety of options compared to other social media platforms like profession, level of job, etc. This way you can target people who have the disposable income to actually spend on your business. Another advantage is that all your followers will see your posts but people who do not follow you are reached through your decisions. This means that you have a higher chance of reaching people who actually do not follow you and know you.

Content With Value

On LinkedIn people do not expect you to sugar coat, instead they want to see your real value; the purpose, the values, the beliefs, and the things that make your business good. Here on Linkedin, you can actually benefit from valuable content as people are ready to read long-format content and gain value. They come here when they want to read new things, expand knowledge and gain insights.

Shocked that LinkedIn can be beneficial for B2C business, right? More than 57% of B2C marketers have used LinkedIn and found multiple prospective clients. It is the right time that business realizes the worth of LinkedIn Marketing in 2021 and how it helps in driving quality leads!

LinkedIn truly has revolutionized the businesses’ way of dealing. Understand the power of the platform now. Worried that you won’t be able to do it alone? Hire the best social media marketing agency that specializes in LinkedIn Marketing.